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Search Engine Optimization - Eternal Vigilance |
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Written by Sven Blackwood
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Tuesday, 09 December 2008 02:15 |
Search Engine Optimization – Eternal VigilanceIt’s probably not well known to everyone that Search Engine Optimization is neither a onetime process nor a simple process. Most people will think that hiring an SEO specialist will help them to better position their website on the Internet. But they think that once the goal is achieved, there is nothing else to do. They couldn’t be more wrong.The Internet is becoming a massive media, and like any massive media, new players are coming into the picture every single day. No one would launch a full campaign over the Radio or the Television, and once they reached their desired position, abandon all effort.They would try to keep getting as much business as they could, and if the campaign is attracting more customers they would increase the amount spent.But somehow, the new player in the Internet fails to see this, and forgets that Search Engine Optimization needs to be under continuous scrutiny. The moment you stop monitoring your rankings, even for one single month, you can lose what took one year to construct.So my best advice on this is to follow the wise words once spoken.
“The hardest is not to reach the top of the mountain, but to remain there”. |
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Written by Sven Blackwood
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Tuesday, 09 December 2008 01:49 |
Harry Potter's SEOThere are a lot of person's out there who will want you to believe they have Harry’s Potter magic wand, and can make your site appears within the first pages of a particular Search Engine, in a matter of days. Well unless they are willing to pay for having the site enter into a sponsored link (pay per click) scheme, in which they are going to spend serious money, then I’m afraid they are lying to you. The process which makes the system work is a very delicate one. Some Search Engines will penalize a site who is not guiding itself ethically, and some others will even vanish your site if your “SEO Specialist” turns out to be a little more than a fraud. There are a lot of “Magical” techniques out there, and some might even work for a little amount of time, but most will fail to pass the test of time, and as fast as you get the site listed, you will get banned. So the only solution is to make ethical Search Engine Optimization. And that means time. Some people will try to pressure you by telling you they need to get results fast, well that is not going to happen. You need to be sure to know, before engaging into any SEO effort, that you know it’s a timely process. The question is not if you can afford the time it takes to reach a position, the question is if you can afford, not making the effort each time, to have the site positioned within the firsts places of the Search Engines. Understand that even when you have gotten the desired results, there are hundreds if not thousands of professionals trying to get to the same position you have. There are thousands of contestants, but only 10 places on each first page of a search engine. This is a never ending process where only the eternal vigilance of all SEO rules will bring your site to the promised land, and no magic wand will take you there without your share of sweat. |
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Written by Sven Blackwood
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Monday, 10 November 2008 00:00 |
Joomla 1.5.8 was released in November 10.Two months after the release of it's predecesor, this last version fixes a number or minor bugs, but it fixes two moderate-level security fixes so you must upgrade your sites ASAP. In security they changed:- Default Content Filtering - The defaults on com_content article submission allow entry of dangerous HTML tags (script, etc). This only affects users with access level Author or higher, and only if you have not set filtering options in com_content configuration.
- Filtering for Web Link Descriptions - com_weblinks allows raw HTML into the title and description tags for weblink submissions (from both the administrator and site submission forms).
ComponentsModulesLegacy- Return statement added for Legacy Menu Check
Templates- Beez: Lengthened E-mail Content Popup, Search button now works when pressed, password reset works correctly, corrections to Beez HTML folders, User details page corrected
- JA_Purity: Added missing language strings
Administrator- Console: Added "Welcome to Joomla!" information and Joomla Security RSS feeds to Administrator Console
- Installation: Proper deletion of component directories, default entries for Templates and Languages are now correct for uninstall
- Media Manager: Changed default for new sites to disable Flash multi-file uploader due to incompatibility with Flash 10
- Installation: Remove confusing error message about language files for extension installations, Administrator Modules now correctly uninstall INI files
- Sample data: Updated news feeds to point to free software community sites, extensive corrections and updates to sample content
System- API: JFolder::files and JFolder::folders corrections for Search, missing Method added to JRecordSet, Database Class correctly quotes names not using dot notation, JTableUser matches using the correct number of fields
- Cache: Correct undefined variable in Cache Class
- Language file: Corrected wording, correct installation of PDF fonts independent of language choices, several language string corrections in en-GB.ini
- Menu: Performance improvements for sites with many menu items
- Users: Temporary Users are now able to logout, secure protocol can now be used when editing account details
- Added PHP 4 compatibility for isInternal checking
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Last Updated on Tuesday, 09 December 2008 00:47 |
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Written by Sven Blackwood
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Friday, 02 May 2008 09:15 |
Writing well for your website.Having good content is very important for your website. We have already discussed about the importance of having good spelling and good grammar structures through your site. We have also spoken about the importance of having Original Content, whithin your pages to get better ratings throughout the Search Engines. Saying it is easier than actually doing it, so we have prepared some tips for you to be able to write well for your website. |
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